The New Zealand Railways Magazine, Volume 5, Issue 2 (June 2, 1930)

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I Have recently noted some very effective work by individual members of the staff in all grades of the service in obtaining new business for the Department by the personal touch. This kind of enterprise, which gives the clearest possible indication that the members concerned are keenly alive to the Department's interests, is, needless to say, greatly appreciated by me, but it is, if possible, even more appreciated by the public who have benefited by this personal attention to their transport needs by foreseeing, thoughtful and attentive members of our staff. I would be glad to see a still further extension of this type of commercial activity amongst our railwaymen, and I am sure that any member who goes out of his way to help build up business for the railways will find a great deal of pleasure in the work, and will feel amply repaid by the valuable result which almost invariably follow such efforts. The public appreciate attention, and they are in the habit of obtaining it. If we do not give it, there is a big chance that someone else will. We are particularly well placed on account of the large number engaged in our industry to produce a big mass effect upon the people with whom we deal, and if we bring to them accurate knowledge, helpful suggestions and a keenly developed selling capacity, they will respond in a very marked degree to our appeals.