What's in a name? Say, pard, to the bozo who knows his garlic, a name is the page 15 low-down on the uplift. Why, I once knew a general storekeeper who was so general that every time he took stock he sent for an officer of the Tourist Department to hold his hand. A tin of pineapple would transport him to Singapore, and the only way his wife could get him back was to ring him up on the cash register.